Making that many calls in a day really sounds daunting, especially for new ones. But with the right strategies and practices in place, it’s more achievable than you think.
Now, have you ever questioned, “How to make 100 cold calls a day?” If you have, you’re in the right place. We’ll walk you through the process, providing practical tips that have been proven effective in the sales industry. From pre-call preparation to effective conversation tactics, we’ve got you covered.
It isn’t just about increasing the quantity of your calls, but more importantly, the quality. Brace yourself; we’re about to transform the way you approach cold calling.
How Can You Make 100 Cold Calls a Day
To start this journey, you’ve got to make 100 cold calls a day to outdo everyone. Thus it’ll build your sales pipeline that ultimately fuels your success.
This holds, whether your primary focus is pipeline generation or something else.
Our uncomplicated three-fold strategy includes —
- Daily addition of fresh prospects to your call list
- Effective execution of tasks
- Maintain unwavering discipline and concentrate solely on income-generating tasks
1. Discover Fresh Prospects
The initial step on this path is to include fresh leads to your call roster daily. It’s a strategy that even leading enterprise representatives at major software firms swear by.
This kicks off with sketching out a territory plan. Pinpoint your Ideal Customer Profile (ICP) – the enterprises you’ve sold to successfully in the past. Also, specific job titles within these organizations derive maximum advantage from your solution. You create a buyer persona based on this profile.
With your ICP and buyer persona in place, you can utilize free tools to hunt down leads. Remember, it’s critical to have enough leads daily to meet your call objectives.
Consider it similar to collecting firewood! If you fail to gather enough logs for the winter, you’re likely to run out and face the freezing cold. Likewise, your pipeline can dry up if you don’t regularly add prospects, making it impossible to meet your quota.
2. Engaging in Outbound Activity
The second step in this journey involves carrying out the outbound activities. These include a series of interactions or touchpoints with your potential client over a defined number of days.
Typically, it might take over nine attempts to grab a prospect’s attention. Now, when you dial up a prospect, assume they already have an existing arrangement.
A sound messaging tactic could be —
“Hello, I’m [Your Name] from [Your Company]. I have no intention of disrupting what you’re currently doing. I’m confident it’s serving you well. I just wish to explore if we can assist you further.”
Keep in mind, your call is a service to them, not an interruption. The objective is to introduce yourself and schedule an appointment to discuss potential opportunities.
3. Service Above All
The final step is to remain disciplined and committed to focusing on income-generating activities. Maintain consistent contact with your prospects to further the relationship.
Plus, try to schedule meetings within 48 hours of the call to keep the momentum going. Look, cold outreach is more about service and less about disruption.
In that sense, prospects need to be familiar with who you are before they can engage with your solution. Keep the ball rolling, fix meetings, and follow up regularly.
Eventually, you’ll be making 100 cold calls a day by following this three-pronged strategy.
Best Tips and Practices for Making 100 Cold Calls
We’re about to bring you tried and tested tips that might just make it achievable. Ready to up your game? Let’s get started!
● Be Human, Not a Bot
While a script can be helpful, don’t read from it word for word. Let your personality shine through. Inject humour, share personal experiences, and ask about your prospect’s interests.
Be professional, but avoid sounding robotic. After all, we’re all human, and humans connect with other humans.
● First Impressions Matter
Your opening line is crucial. It can set the tone for the rest of your call. Personalize your opener with something relevant to your prospect – a recent achievement, or a shared interest.
Try to avoid generic introductions. Remember, you only have a few seconds to make an impression.
● Harness the Power of the Perfect Pitch
First impressions matter. In the world of cold calling, your script is your secret weapon. It isn’t just about what you say, but how you say it.
So, do a test run on different effective scripts and find out which one brings home the bacon. But remember, your script isn’t a straight jacket.
Use it as a guide, not a gospel. Each pitch should be tailored to the customer – this way, you’ll build a stronger connection, making your calls more productive.
● Measure, Monitor, and Modify
Your cold calling strategy should be a living, breathing entity that constantly evolves. By keeping tabs on your performance metrics, you’ll know what works and what needs tweaking.
Additionally, you can track each sales dialer campaign’s progress, allowing you to refine your strategies.
● Prepare for Pushback
Brace yourself for objections – they’re an inevitable part of cold calling. Arm yourself with a toolkit of responses to common objections. Remember to address your prospects’ concerns with empathy and patience.
Use call recordings to take note of important details and learn from past conversations. Put your product’s features and benefits in the spotlight with client testimonials.
● Do Your Homework
Before you dial that number, equip yourself with knowledge about your prospect. A quick scan of their LinkedIn profile or a glance through their company’s “About Us” section can give you valuable insights.
Make use of your CRM for past interactions. The more you know, the more personalized your pitch can be, increasing your chances of closing deals.
● Timing is Everything
It’s obvious that no one welcomes cold calls during work hours. So, identifying the right time to call can significantly increase your chances of getting a response.
Although typical working hours are between 9 AM and 5 PM, your ideal time may depend on your prospect’s schedule. So, do your research, and set your dialer accordingly.
● Don’t Forget to Listen
Remember, a successful cold call isn’t just about talking; it’s about listening too. Make your prospects feel valued by asking relevant questions and showing genuine interest in their responses.
This can encourage them to engage more in the conversation.
How many Cold Calls a Top-Notch Salesperson should Make in a Day?
Try to value quality over quantity, you’ll see happier customers, more sales, and a truly engaged sales force. Ditch the outdated and embrace the power of quality conversations.
Turns out, that old-school metric isn’t doing us any favours. It encourages quantity over quality, leading to repetitive and unproductive calls. Some have even dialled the talking clock by mistake!
But here’s a better approach: focus on quality conversations instead. Forget the fixed call count and aim for meaningful interactions that bring feedback, interest, or sales.
It’s a game-changer! This way, your sales team builds real connections with customers, understands their needs, and delivers personalized solutions.
Final Words
To recap, making 100 cold calls a day is a more feasible task when you’re armed with the right strategies. Your call activities need to be monitored, real-time guidance provided, and objections prepared.
The importance of a successful opener, perfect timing, and listening during calls have also been emphasized. Lastly, the emphasis on sounding human and not robotic is indispensable.
With these techniques, the goal of “how to make 100 cold calls a day” isn’t a distant dream but an achievable reality. Now, it’s time for action!